Ecommerce websites are one of the best ways to make money online, and it’s no secret that you need search engine optimization (SEO) to achieve the success you desire. But with all the different aspects of SEO you need to implement, how can you possibly know where to start?
That Is What We Are Here To Help You Figure Out From setting up your site and optimizing your content to mastering SEO tactics like keyword research and link building, this ultimate guide will tell you everything you need to know about SEO for ecommerce websites. Let’s get started!
Organic Search Engine Optimization
Search engine optimization is a process that ensures your website appears higher in search engine results. There are many factors that make up this process, which we will break down below.
First, there is the on-page aspect of SEO. On-page optimization consists of manipulating the content on your website so it better aligns with what Google and other search engines want their users to see when they look for certain keywords or phrases.
It also consists of ensuring your meta tags and titles accurately reflect what your website offers. Off-page aspects involve sharing links with other websites and making sure you have social media profiles set up correctly to attract visitors who share information about you on those sites.
On-Page SEO
Optimizing your on-page SEO is the first step of getting your ecommerce site ranked higher in Google. The first thing you'll want to do is choose a keyword and make sure you have it in the following places:
-Product titles -Product descriptions (1 sentence per product) -Page titles -Page meta descriptions (1 sentence per page) -Header tags
Webmaster Tools
If you have an ecommerce website, using Webmaster Tools is a great way to track what Google thinks of your site. It's also where you'll find the main tools you need in order to improve your site’s search engine ranking.
Below are some of the features found in Webmaster Tools:
-Checking the crawl rate of your pages, notifying Google if there are any broken links on your site, and submitting sitemaps help Google find and index all the pages on your site.
Google Analytics
Analytics is a powerful tool that you should be using as part of your marketing strategy. Analytics will tell you which keywords are converting the most into customers, what pages on your site are being viewed the most and how people find your site.
With this information, you can make informed decisions about how to optimize your website's content and other marketing campaigns.
Keyword Research with SEMrush
SEMrush is a great tool for conducting keyword research. Using the tool's built-in search bar, you can enter keywords related to your industry and find out which pages rank on the first page of Google.
Free Website Traffic with Aweber and Facebook Ads
If you're running a business with an ecommerce website, you know that getting traffic is one of the hardest things to do. But there are plenty of ways you can get free website traffic using Aweber and Facebook Ads.
Aweber is a popular autoresponder service used by businesses big and small. It's free up to 2,000 subscribers and it integrates seamlessly with other popular services like MailChimp. You just create your list and then Aweber will take care of the rest-- sending out emails at pre-scheduled times, collecting email addresses and so on.
What this means is that if you have an ecommerce site, you can use Aweber to follow up with people who have added items to their cart but didn't purchase them. You'll be able to ask them what they were looking for or offer a discount code.