Top Tips for Reputation Management: The Importance of SEO
In this day and age, reputation matters more than ever. Gone are the days when you could keep your business under the radar and avoid being noticed by the public at large; with social media, viral videos and 24/7 news coverage, it’s hard to keep anything under wraps these days, even if you wanted to (and why would you?).
As such, it pays to be proactive in terms of maintaining your company’s reputation online – read on to find out how an effective SEO campaign can help with reputation management!
Don't Buy Links
The first step to managing your reputation is making sure you are on the good side of search engines. This means that you need to stay away from buying links in order to get higher rankings.
You should be careful not to purchase services or products that claim they will help with a high ranking if they involve this practice. Also, as a general rule, it's better not to go outside of Google when searching because doing so can lead you into spam-filled sites which will actually hurt your rank instead of helping it.
Ensure Your Website is Mobile Friendly
If you're going to take care of your business' online reputation, be sure that your website is mobile-friendly. This way, you'll make it easy for people to find your company's information through their smartphones and tablets. Ensure Your Social Media Accounts Are Active:
All the major social media platforms are worth using for marketing purposes, so it's important to stay active on them. Make Your Employees Aware of Your Policies: Make sure all employees know about the various policies in place at your organization so they can help you enforce them. For instance, have guidelines in place on what customers should do when they are unhappy with a product or service they received from you company.
Watch Your Backlinks
If you're trying to get your business on the map, there's no better way than making sure it ranks at the top of Google. But in order to do this, you need to make sure that Google is able to find your content and learn what makes your business unique.
One way to do this is by having links back to your website from other sites that are high-quality, relevant and trustworthy.
Remove Negative Content on Other Websites
There are many ways to remove negative content on other websites, but one of the most effective is through search engine optimization. What this entails is optimizing your site so that it appears higher in search results and is more likely to be clicked on.
This will help you control the narrative surrounding your brand and make sure that the most important information shows up first.
Keep an Eye on Google Alerts
It's important to monitor your reputation and how it's being portrayed online. One way to do this is to set up Google Alerts so you'll be notified every time a new post about you or your company is published on the web. You can also try checking with an Internet search engine
Engage with Your Customers
One of the best ways to maintain a good reputation and keep your customers coming back is by engaging with them.
If you have time, try to answer every question or comment that is posted on social media. If you do not have the time, then at least respond and thank them for their feedback.
You can use this as a chance to ask them if they would like a follow up response and you can also ask them if they are satisfied with your products/services.